For generations of Americans, they have literally been household names like Milton Hershey, Will Kellogg, Henry Heinz, and the McDonald's brothers. Behind the brand names were larger than life characters who built empires that defined far more than American eating habits, and along the way they built cities, invented new technologies, and helped win World Wars. 　　译文(2): 对于一代又一代的美国人来说，他们确实是家喻户晓的名字，比如米尔顿 · 好时、威尔 · 凯洛格、亨利 · 海因茨和麦当劳兄弟。在品牌的背后，是那些建立了远远超越美国饮食习惯的帝国的人物，他们一路建设城市，发明新技术，帮助赢得了世界大战。